WARTOSCI JEDNOSTKOWE JAKO MIERNIK KONKURENCYJNOSCI EKSPORTU POLSKI NA TLE INNYCH KRAJÓW UNII EUROPEJSKIEJ

In recent years we may note a gradual increase in exports based on quality competition. Disaggregated data show that in 2015 in foreign markets 72% of the value of Polish exports was the result of price competition, and 28% of quality competition. In comparison with 2012, the share of export of comp...

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Bibliographic Details
Published in:Unia Europejska.pl 2016-05, Vol.238 (3), p.3
Main Author: Mroczek, Wojciech
Format: Article
Language:Polish
Subjects:
Competition
Competitive advantage
Exports
Price wars
Prices
Quality
Studies
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Summary:In recent years we may note a gradual increase in exports based on quality competition. Disaggregated data show that in 2015 in foreign markets 72% of the value of Polish exports was the result of price competition, and 28% of quality competition. In comparison with 2012, the share of export of competitive quality increased by nearly 8 percentage points. There occurred a reversal of the downward trend in the exports characterized by higher unit values than in other EU countries, taking place immediately after Poland's accession to the European Union. Poland is among those EU countries whose competitive advantage is based primarily on the strategy of offering lower prices. In 2015 only Spain and Greece (in both cases, the price-competition goods represented 74% of the value of total exports) recorded a greater share of exports with lower unit values than Poland. The highest share of exports based on better quality goods was indicated in the case of Ireland (85%), Germany (74%) and Belgium (71%). Generally, in most Western European countries the dominant strategy is to compete with quality (only in Portugal, Spain and Greece most of the exported goods were products competing with lower prices), while in the case of Central and Eastern European countries businesses often compete on export markets by offering lower prices. The Czech Republic and Hungary recorded a higher percentage of goods competing with higher quality (42% and 39% respectively) than Poland.
ISSN:2085-2694