IMPLICAÇÕES ESTRATÉGICAS DA RESPONSABILIDADE SOCIAL CORPORATIVA/STRATEGIC IMPLICATIONS OF CORPORATE SOCIAL RESPONSIBILITY

Despite the growing evidence of Corporate Social Responsibility (CSR), it is not possible to find a common definition or a set of core principles on the topic. Researchers discuss the meaning of being socially responsible and the impacts of social performance on financial performance. Thus, this stu...

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Bibliographic Details
Published in:RGSA : Revista de Gestão Social e Ambiental 2016-05, Vol.10 (2), p.37
Main Authors: Barakat, Simone Ruchdi, Polo, Edison Fernandes
Format: Article
Language:Portuguese
Subjects:
Competitive advantage
Financial performance
Impact analysis
Innovations
Social responsibility
Studies
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Summary:Despite the growing evidence of Corporate Social Responsibility (CSR), it is not possible to find a common definition or a set of core principles on the topic. Researchers discuss the meaning of being socially responsible and the impacts of social performance on financial performance. Thus, this study aimed to analyze the strategic implications of CSR using a systematic review of the literature. We proposed a theoretical model describing how CSR creates value to business, which can impact positively social performance and financial performance. The use of CSR to generate competitive advantage requires considerations about the nature of the company's resources, the relationship between CSR activities and the company's main activity, the willingness of consumers to pay a premium price for characteristics and attributes of CSR and the company's ability to generate innovative and reputational value with CSR.
ISSN:1981-982X
DOI:10.5773/rgsa.v10i2.1099