Gerenciando o relacionamento entre recursos estratégicos e prioridades competitivas segundo a visão baseada em recursos/Managing the relationship between strategic resources and competitive priorities according to the resource-based view

Firms should develop and improve strategic resources that are important for the competitive priorities, especially those that are important to customers. Using resource-based view of the firm as a theoretical perspective, this paper aims to analyze how strategic resources can contribute to the compe...

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Bibliographic Details
Published in:Revista produção online 2015-01, Vol.15 (2), p.734
Main Authors: Gohr, Cláudia Fabiana, Yuri Laio Teixeira Veras Silva
Format: Article
Language:Portuguese
Subjects:
Competitive advantage
Customer feedback
Operations management
Organization theory
Strategic planning
Online Access:Get full text
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Summary:Firms should develop and improve strategic resources that are important for the competitive priorities, especially those that are important to customers. Using resource-based view of the firm as a theoretical perspective, this paper aims to analyze how strategic resources can contribute to the competitive priorities of an organization that operates in the logistic sector. The research method used was the case study using as the main technique of data collection semi-structured and structured interviews; and, systematic observations. The resources that contribute effectively to competitive priorities that need improvement are sales control, loyal customer base, partners experience and agile feedback to customers. However, only the experience of the partners provides to the company sustainable competitive advantage. Others resources identified in the field research provide only a competitive parity, despite this, support important competitive priorities.
ISSN:1676-1901
1676-1901
DOI:10.14488/1676-1901.v15i2.1939