Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice...

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Bibliographic Details
Published in:Journal of public policy & marketing 2016-09, Vol.35 (2), p.198-210
Main Authors: Bahl, Shalini, Milne, George R., Ross, Spencer M., Mick, David Glen, Grier, Sonya A., Chugani, Sunaina K., Chan, Steven S., Gould, Stephen, Cho, Yoon-Na, Dorsey, Joshua D., Schindler, Robert M., Murdock, Mitchel R., Boesen-Mariani, Sabine
Format: Article
Language:English
Subjects:
Cognitive psychology
Concept of mind
Consumer behavior
Consumer choice
Consumer research
Consumers
Consumption
Environmental aspects
Meditation
Mindfulness
Physiological stimulation
Psychological stress
Public policy
Social psychology
Social welfare
Studies
Wellbeing
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Summary:The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of this practice on the consumption process. The transformative potential of mindful consumption is reviewed across domains of consumer, societal, and environmental well-being, with suggestions for future research. The article highlights some of the challenges to realizing the transformative potential of mindful consumption and concludes with suggestions for the actions that consumers, institutions, and policy makers could take to promote mindful consumption.
ISSN:0743-9156
1547-7207
DOI:10.1509/jppm.15.139