Choice/Matching Preference Reversals and Coping with Tradeoff Difficulty

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Bibliographic Details
Published in:Advances in consumer research 1997-01, Vol.24, p.36
Main Authors: Luce, Mary Frances, Morris, Marlene D, Bettman, James R, Payne, John W
Format: Article
Language:English
Online Access:Get full text
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ISSN:0098-9258