Exploring the Persuasive Effects of a Commercial for a Pharmaceutical Product: The Elderly vs. Young Adults

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Bibliographic Details
Published in:Advances in consumer research 1998-01, Vol.25, p.513
Main Authors: Perrien, Jean, Roy, Jean, Guiot, Denis, Bastin, Etienne
Format: Article
Language:English
Online Access:Get full text
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ISSN:0098-9258