Predicting intention to participate in family takaful scheme using decomposed theory of planned behaviour

Purpose The purpose of this paper is to examine the factors that influence an individual’s intention to participate in the family takaful scheme based on decomposed theory of planned behaviour (DTPB). The central hypotheses for this study are that individual’s intentions to participate in family tak...

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Bibliographic Details
Published in:International journal of social economics 2016-01, Vol.43 (12), p.1351-1366
Main Authors: Md Husin, Maizaitulaidawati, Ab Rahman, Asmak
Format: Article
Language:English
Subjects:
Attitudes
Banking
Families & family life
Financial services
Hypotheses
Influence
Information systems
Insurance industry
Islamic financing
Marketing
Muslims
Norms
Operators
Peer relationships
Perceived control
Perceptions
Purchase intention
Questionnaires
Religiosity
Social sciences
Target markets
Theory of planned behavior
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Summary:Purpose The purpose of this paper is to examine the factors that influence an individual’s intention to participate in the family takaful scheme based on decomposed theory of planned behaviour (DTPB). The central hypotheses for this study are that individual’s intentions to participate in family takaful scheme are a result of attitudes towards participation in family takaful scheme, subjective norms, and perceived behavioural control (PBC). Awareness and knowledge, as well as exposure and religiosity, are integrated into the model. Design/methodology/approach Using primary data collection method, 384 questionnaires were distributed to target respondents comprising of Muslims in Klang Valley, Malaysia. The data were analysed using Statistical Package for the Social Sciences and SmartPLS. Findings The DTPB model is effective in predicting individual’s intention to participate in family takaful scheme. Out of 15 hypotheses, 12 were found to be significant. Attitudes towards participation in family takaful scheme, PBC, knowledge, and exposure have significant influences on purchase intention. However, this study found the path from religiosity, awareness, and subjective norm to intention was insignificant. Practical implications The results of this study highlight the applicability of DTPB into takaful research and suggest marketing strategies for family takaful operators. Originality/value The value of this paper lies in its presentation of a model for factors that affect individual’s intention to participate in family takaful scheme.
ISSN:0306-8293
1758-6712
DOI:10.1108/IJSE-03-2015-0074