Introduction to Social Media Optimization

Creating a Plan for Sharing Content and Building Community Creating a strategic and sustainable plan for sharing content and building community is a foundational first step toward social media optimization. Since 2012, we at the Montana State University (MSU) Library (in Bozeman, MT) have developed...

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Bibliographic Details
Published in:Library technology reports 2016-11, Vol.52 (8), p.5
Main Author: Young, Scott W H
Format: Article
Language:English
Subjects:
College Students
Community Relations
Educational Technology
Focus Groups
Guidelines
Information Needs
Librarians
Libraries
Optimization
Personality
Principles
Social Media
Social networks
Social research
Students
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Summary:Creating a Plan for Sharing Content and Building Community Creating a strategic and sustainable plan for sharing content and building community is a foundational first step toward social media optimization. Since 2012, we at the Montana State University (MSU) Library (in Bozeman, MT) have developed and maintained a cohesive and adaptable plan for building community with SMO. Once we implemented our Social Media Guide, we altered our approach to social network content creation to include a dynamic and inviting style of communication that was characterized by interactivity and personality. [...]in the pre-guide period, only 12.5 percent of our posts generated an interaction, as measured by like, retweet, or reply.
ISSN:0024-2586
1945-4538