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A STUDY OF SERVICE QUALITY IN HOT-SPRING HOTELS FOR SENIORS

Health is the most concerned about the needs of seniors. Therefore, spa tourism with relieving stress is the most attractive leisure option for seniors. This study takes the hot spring hotels at Guanziling hot spring tourist area as the objects, and uses the analytic hierarchy process to analyze the...

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Bibliographic Details
Published in:International journal of organizational innovation 2017-01, Vol.9 (3), p.84C
Main Authors: Chen, Chen-Ju, Li, Wei-Chin
Format: Article
Language:English
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Summary:Health is the most concerned about the needs of seniors. Therefore, spa tourism with relieving stress is the most attractive leisure option for seniors. This study takes the hot spring hotels at Guanziling hot spring tourist area as the objects, and uses the analytic hierarchy process to analyze the dimensions of service quality attributes. The study results found that among the five major dimensions of service quality, the weight of "empathy" dimension is the highest. In particular, in the set of weights on the index entry, the weights of initiative care, transportation services, and catering service are at the top. It means that these three indicators showing "empathy" dimension is especially important.
ISSN:1943-1813