Interesting and impactful research: on phenomena, theory, and writing

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2017, Vol.45 (1), p.1-6
Main Author: Tellis, Gerard J.
Format: Article
Language:English
Subjects:
Analysis
Audiences
Bias
Business and Management
Consumers
Economists
Editorial
Evolution
Market shares
Marketing
Social Sciences
Success
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ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-016-0499-0