Vinotherapy as an innovation – impact on health attitudes

Evidence from research has not only excluded negative consequence of moderate wine consumption, but associated consumption of grapes and their components with a protective impact on health. Wine demonstrates anti-cancer, antioxidant and defensive results for the cardiovascular system. Not surprising...

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Bibliographic Details
Published in:Oeconomia Copernicana 2016-12, Vol.7 (4), p.683
Main Authors: Rutkowska-Podołowska, Małgorzata, Szczygieł, Nina, Podołowski, Grzegorz
Format: Article
Language:English
Subjects:
Antioxidants
Attitudes
Cardiovascular system
Consumption
Health behavior
Health care
Impact analysis
Innovations
Liquor stores
Product development
Questionnaires
R&D
Research & development
Skin
Society
Studies
Wineries & vineyards
Wines
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Summary:Evidence from research has not only excluded negative consequence of moderate wine consumption, but associated consumption of grapes and their components with a protective impact on health. Wine demonstrates anti-cancer, antioxidant and defensive results for the cardiovascular system. Not surprisingly, there is an interest in exploring a growing consumption of wine and turning it into innovative solutions with different approaches, making use of areas that have undergone significant transformations over last decades as a results of a global dynamical change which offer new consumption patterns seen now as driving forces for stagnating economies of the XXI century. This article builds on this perspective aiming to shed some light on wine consumption patterns, health attitudes and the perception and awareness of positive effect of a moderate consumption of wine on human health. The study was carried out between March and May 2013 as a self-administered questionnaire to visitors of liquor stores, wineries, wineries of the Lower Silesia region, Poland. Results demonstrate an interest in consumption of wine with opposite tendencies in opinions about the recommended about the recommended wine quantity of consumption. Some consciousness of health-related benefits and applications of wine show an increasing awareness in this matter.
ISSN:2083-1277
2353-1827
DOI:10.12775/OeC.2016.038