ASPECTOS ESTRATÉGICOS PARA LA GESTIÓN DE MARCA EN CONTEXTOS DIGITALES/STRATEGIC ASPECTS FOR BRAND MANAGEMENT IN DIGITAL CONTEXTS

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Bibliographic Details
Published in:Palermo business review : revista de management & marketing de la Universidad de Palermo 2016-11 (14), p.13
Main Authors: Higueros, Jorge Alberto Dieguez, Gentilin, Mariano
Format: Article
Language:Spanish
Subjects:
Brand management
Brands
Digital broadcasting
Internet
Market strategy
Marketing
Social networks
Online Access:Get full text
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ISSN:0328-5715
2524-955X