ASPECTOS ESTRATÉGICOS PARA LA GESTIÓN DE MARCA EN CONTEXTOS DIGITALES/STRATEGIC ASPECTS FOR BRAND MANAGEMENT IN DIGITAL CONTEXTS

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Published in:Palermo business review : revista de management & marketing de la Universidad de Palermo 2016-11 (14), p.13
Main Authors: Higueros, Jorge Alberto Dieguez, Gentilin, Mariano
Format: Article
Language:Spanish
Subjects:
Brand management
Brands
Digital broadcasting
Internet
Market strategy
Marketing
Social networks
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container_title Palermo business review : revista de management & marketing de la Universidad de Palermo
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creator Higueros, Jorge Alberto Dieguez
Gentilin, Mariano
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ispartof Palermo business review : revista de management & marketing de la Universidad de Palermo, 2016-11 (14), p.13
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language spa
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source ABI/INFORM Global (ProQuest); Business Source Ultimate
subjects Brand management
Brands
Digital broadcasting
Internet
Market strategy
Marketing
Social networks
title ASPECTOS ESTRATÉGICOS PARA LA GESTIÓN DE MARCA EN CONTEXTOS DIGITALES/STRATEGIC ASPECTS FOR BRAND MANAGEMENT IN DIGITAL CONTEXTS
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