A ‘new’ speech style is born

• Published in: European journal of applied linguistics 2015-03, Vol.3 (1), p.47-85
• Main Authors: Svendsen, Bente A., Marzo, Stefania
• Format: Article
• Language: English
• Subjects: Citétaal; heterogeneous urban spaces; Kebab-Norwegian; language ideology; media discourse; Realist social theory; semiotic registers; the total linguistic fact; translingual practice
• ISSN: 2192-9521; 2192-953X
• DOI: 10.1515/eujal-2015-0008

The aim of this paper is to contribute to the sociolinguistic discussion about the need for a unified sociological theory, by applying realist social theory (RST) (Carter and Sealey, this volume) to the total linguistic fact (TLF) (Silverstein 1985) or to the semiotics of 'new' speech styles in heterogeneous urban spaces. We explore, with data from Belgium (Flanders, Limburg) on [Citétaal] and Norway on so-called [kebabnorsk], the ways structure and agency are omnipresent in the enregisterment of these semiotic registers. Through media discourse analyses, we investigate essential parts of this enregisterment process, in particular the invention and diffusion of labels and the assignment of stereotypical indexical values to these speech styles and to their alleged speakers. We demonstrate, in line with other studies, that media in interplay with scholars is a key force in the enregisterment of these speech styles. In the analysed media discourse, [kebabnorsk] and [Citétaal] are constructed as a 'mixed language', as a countable and uniform entity, the use of which inevitably results in unemployment. The alleged language users are constructed as a homogeneous group, namely 'young people with migrant backgrounds'. It is shown that social structure, including asymmetric power relations and language hegemonies, are omnipresent in the valorisation of these registers and that media discourses rely on language ideologies of unity and purity, ideologies central to a [monolingual] orientation. We advocate a [translingual] orientation towards language and communication in which communication transcends languages and involves negotiation of mobile resources. This orientation captures the ontology of language and communication and has, as such, the potential to empower the language users' individual agencies.