How to Develop a Great Digital Strategy

As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction...

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Bibliographic Details
Published in:MIT Sloan management review 2017-12, Vol.58 (2), p.7
Main Authors: Ross, Jeanne W, Beath, Cynthia M, Sebastian, Ina M
Format: Article
Language:English
Subjects:
Brand loyalty
Competitive advantage
Customer relationship management
Customers
Digital technology
Digitization
Elevators & escalators
Employees
Enterprise resource planning
Innovations
Internet of Things
Patients
Personal health
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Summary:As companies recognize how important a digital strategy has become, they find themselves torn between different strategic options. The first decision is to choose between a customer engagement or a digital solutions strategy. Which to pursue depends on existing capabilities and competitive direction â[euro]" but companies should avoid trying to do both.
ISSN:1532-9194