THE ANALYSIS OF THE INSURANCE MARKET IN POLAND IN TERMS OF THE MOBILE APPLICATIONS

The article treats about the topic of mobile application development within the Polish insurance market and fields still available for development in this area. The author of the article strives to analyze the mobile applications provided by the Polish insurance market in terms of the offered functi...

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Bibliographic Details
Published in:Zarządzanie 2016-01, Vol.43 (2), p.25
Main Author: Błaś, Róża
Format: Article
Language:Polish
Subjects:
Insurance industry
Smartphones
Software utilities
Wireless communications
Online Access:Get full text
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Summary:The article treats about the topic of mobile application development within the Polish insurance market and fields still available for development in this area. The author of the article strives to analyze the mobile applications provided by the Polish insurance market in terms of the offered functionality and the readiness of potential users for the implemented solutions. On top of that, the following article presents the positive and the negative aspects, associated with the provided mobile applications by the insurance sector. Moreover, it shows the challenges which the Polish insurance market faces in this area.
ISSN:1689-8966
2450-7040