Erratum to: Finding fit: An exploratory look at SME brand orientation and brand management in the New Zealand food and beverage sector

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Bibliographic Details
Published in:The journal of brand management 2017-03, Vol.24 (2), p.209-209
Main Authors: Renton, Michelle, Daellenbach, Urs, Davenport, Sally, Richard, James E
Format: Article
Language:English
Subjects:
Business and Management
Erratum
Management
Marketing
Online Access:Get full text
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ISSN:1350-231X
1479-1803
DOI:10.1057/s41262-016-0017-1