Business Analytics — State of the Art

Business Analytics (BA) is becoming increasingly important for strategic business planning and control. But what exactly is behind the term? A compact overview provides information and, in addition to the different methods and methods of data analysis, also illuminates fields of application and deve...

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Bibliographic Details
Published in:Controlling & management review 2017-05, Vol.61 (4), p.8-17
Main Authors: Chamoni, Peter, Gluchowski, Peter
Format: Article
Language:ger
Subjects:
Accounting/Auditing
Business analytics
Business and Management
Corporate planning
Data analysis
Schwerpunkt
Citations: Items that this one cites
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Summary:Business Analytics (BA) is becoming increasingly important for strategic business planning and control. But what exactly is behind the term? A compact overview provides information and, in addition to the different methods and methods of data analysis, also illuminates fields of application and development tendencies of BA. Maturity models open up a holistic context and provide an orientation framework for companies.
ISSN:2195-8262
2195-8270
DOI:10.1007/s12176-017-0030-6