Ranking Web Design Firms with the ORESTE Method/Web Tasarim Firmalarinin Oreste Yöntemi ile Siralanmasi

Developing a website, creating an online presence and a brand image are difficult for the companies because of requiring research, thought and time. One of the ways to overcome this difficulty is hiring a web design firm. There are many web design firms in the market and it is critical to determine...

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Bibliographic Details
Published in:Ege akademik bakıs 2017-04, Vol.17 (2), p.243
Main Authors: Adali, Esra Aytaç, Isik, Aysegül Tus
Format: Article
Language:English
Subjects:
Energy consumption
Manufacturing
Methods
Multiple criteria decision making
Personnel selection
Ratings & rankings
Selection
Web services
Web site design
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Summary:Developing a website, creating an online presence and a brand image are difficult for the companies because of requiring research, thought and time. One of the ways to overcome this difficulty is hiring a web design firm. There are many web design firms in the market and it is critical to determine which one best meets a company's needs. In this paper one of the MCDM (Multi Criteria Decision Making) techniques, called ORESTE (Organization, Rangement Et Synthese De Donnes Relationnelles), has been applied to the selection of web design firm. This method is simple and does not require the quantification of criteria weights and alternatives, rather only their ordinal rankings. The application has demonstrated that the ORESTE method provides a structured, rational and consistent approach to complex decision problems.
ISSN:1303-099X
DOI:10.21121/eab.2017225202