Corporate Sustainability: A View From the Top

Through a qualitative approach (via semistructured interviewing), we explore the perspective of 72 CEOs of companies operating in Portugal about the definition of corporate sustainability (CS) and its facilitators, and obtain four main findings. First, most CEOs equate CS with the company's con...

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Bibliographic Details
Published in:Journal of business ethics 2017-06, Vol.143 (1), p.133-157
Main Authors: Rego, Arménio, Pina, Miguel, Cunha, Miguel, Polónia, Daniel
Format: Article
Language:English
Subjects:
Ascription
Business and Management
Business Ethics
Chief executive officers
Chief executives
Companies
Competitors
Corporate culture
Customers
Education
Ethics
Executives (Business)
Interest groups
Leadership
Management
Natural environment
Organizational climate
Perceptions
Philosophy
Profits
Qualitative research
Quality of Life Research
Social responsibility
Stakeholders
Stockholders
Strategic management
Sustainability
Viability
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Description
Summary:Through a qualitative approach (via semistructured interviewing), we explore the perspective of 72 CEOs of companies operating in Portugal about the definition of corporate sustainability (CS) and its facilitators, and obtain four main findings. First, most CEOs equate CS with the company's continuity/viability. Second, the relevance ascribed to different stakeholders differs considerably: while more than 50 % of CEOs cited shareholders/profits, and more than 40 % mentioned the natural environment and employees, very few mentioned customers, society, suppliers, the State, or competitors. Third, the management practices considered as most important to develop CS are (a) the organization's strategic alignment with a long-term orientation, and (b) developing and energizing people within a positive organizational climate characterized by trust and ethics. Fourth, the leadership characteristics and behaviors considered as most important to foster CS are scrutinizing the future and leading people through a mobilizing vision; energizing and developing employees; and leading by example. While the whole picture is largely consistent with the "sustainable strategic management" (SSM) approach suggested by Stead and Stead (2014) and with recent CS integrative approaches, the great majority of CEOs who participate in the study have not embraced such integrative and coevolutive perspectives.
ISSN:0167-4544
1573-0697
DOI:10.1007/s10551-015-2760-8