Do Cultural and Generational Cohorts Matter to Ideologies and Consumer Ethics? A Comparative Study of Australians, Indonesians, and Indonesian Migrants in Australia

We explore the notion that culture influences people's values, and their subsequent ideologies and ethical behaviors. We present the idea that culture itself changes with time, and explore the influence of culture and generational markers on consumer ethics by examining differences in these eth...

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Bibliographic Details
Published in:Journal of business ethics 2017-06, Vol.143 (2), p.387-404
Main Authors: Pekerti, Andre A., Arli, Denni
Format: Article
Language:English
Subjects:
Age differences
Attitudes
Business and Management
Business Ethics
Comparative studies
Consumer behavior
Cultural identity
Cultural values
Culture
Education
Ethical consumerism
Ethics
Generation X
Generational differences
Ideology
Intelligence
Management
Migrants
Multiculturalism & pluralism
Philosophy
Quality of Life Research
Sociocultural factors
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Summary:We explore the notion that culture influences people's values, and their subsequent ideologies and ethical behaviors. We present the idea that culture itself changes with time, and explore the influence of culture and generational markers on consumer ethics by examining differences in these ethical dimensions between Australians, Indonesians, and Indonesian Migrants in Australia, as well as differences between Generation X versus Generations Y and Z. The present study addresses the need to investigate the role that culture plays in consumer ethics, and the interaction between culture and generational attitudes in determining consumer ethics. Results established a distinct multiculturality in our three cultural samples, including a generational cohort differences. This suggests that culture and generational markers influence ethical beliefs, ideologies, and consumer ethics. It further indicates that Indonesian Migrants have acculturated to Australian society both in terms of their values and consumer behaviors, illustrating a crossvergence effect; scores indicate that these Migrants have the highest cultural intelligence among our samples. Implications of the findings for consumer ethics theory and practice are considered and future directions identified.
ISSN:0167-4544
1573-0697
DOI:10.1007/s10551-015-2777-z