KUNDENZUFRIEDENHEIT UND KUNDENBINDUNG FALLSTUDIE: ADIYAMAN

Customer contentment and customer loyalty are now the most important features to maximize profits. Companies should not only focus on production, but they also need to consider every way, which leads to sale. This means, all business activities are not characterized by product, but by customer. The...

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Bibliographic Details
Published in:Social and natural sciences journal 2011-06, Vol.2
Main Authors: Celik, Mücahit, Arslan, Ethem, Elibol, Fatih
Format: Article
Language:eng ; ger
Subjects:
Profits
Online Access:Get full text
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Summary:Customer contentment and customer loyalty are now the most important features to maximize profits. Companies should not only focus on production, but they also need to consider every way, which leads to sale. This means, all business activities are not characterized by product, but by customer. The aim of this study is to find out whether the companies in Adiyaman give the necessary-value to customers (- contentment and -loyalty) or not. To determine that, it was handed a field survey questionnaire in the study.
ISSN:1804-9710
1804-4158
1804-9710
DOI:10.12955/snsj.v2i0.273