FIRST BANK OF BRAZOS COUNTY

This case focuses on the background marketing studies that must be done in order to ensure the successful planning, chartering, and start-up of a new community bank in a small but growing metropolitan statistical area (MSA). The Bryan/College Station, Texas, MSA already has a number of community ban...

Full description

Saved in:
Bibliographic Details
Main Authors: Bexley, James B, James, Joe
Format: Conference Proceeding
Language:English
Subjects:
Case studies
Community banks
Management decisions
Marketing management
Strategic planning
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This case focuses on the background marketing studies that must be done in order to ensure the successful planning, chartering, and start-up of a new community bank in a small but growing metropolitan statistical area (MSA). The Bryan/College Station, Texas, MSA already has a number of community banks as well as branch representation for regional and superregional banks. The first question students will be expected to answer relates to the economic feasibility of adding an additional competitor to this economic environment. Population, income, and economic growth factors must be examined along with the financial ratios of the existing banks. If viability is assumed, then additional questions relate to reviewing advantages and disadvantages of each chartering option. Peripheral issues that will play a part in these decisions include ownership, directorship, and experience levels of expected management teams. The case is designed for a bank management class; however, it would also fit into both marketing research and business strategy classes.
ISSN:1948-3198
1948-3198