Evaluation of corporate social responsibility from a stakeholder’s perspective—a case study of Aparajitha Corporate Services in India

Corporate social responsibility (CSR) is gaining momentum not only in developed nations but also in developing nations. In India, CSR has evolved over the years and has taken different dimensions during such evolution. Many studies have focussed on CSR initiatives of different organizations world ov...

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Bibliographic Details
Published in:Asian journal of business ethics 2017-06, Vol.6 (1), p.41-55
Main Authors: Preetha, S., Vanniarajan, T.
Format: Article
Language:English
Subjects:
Corporate responsibility
Economic Growth
Education
Ethics
Initiatives
Management
Philosophy
Quality of Life Research
Social responsibility
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Summary:Corporate social responsibility (CSR) is gaining momentum not only in developed nations but also in developing nations. In India, CSR has evolved over the years and has taken different dimensions during such evolution. Many studies have focussed on CSR initiatives of different organizations world over, and evaluation of those initiatives is sparingly done. This study is one such attempt wherein the researcher has evaluated a CSR initiative ‘Thalir Thiran Thittam’ (TTT) from a stakeholder’s perspective. Aparajitha Corporate Services dispenses TTT, a life skills education programme to the government school students in the state of Tamil Nadu, India. This study tries to evaluate this initiative from the perspective of the teachers who are responsible for implementing the programme in their respective schools. A structured questionnaire was administered to solicit responses from the teachers on the challenges faced in implementation of TTT and the impact created by TTT on their students.
ISSN:2210-6723
2210-6731
DOI:10.1007/s13520-016-0068-0