Evaluation of corporate social responsibility from a stakeholder’s perspective—a case study of Aparajitha Corporate Services in India

• Published in: Asian journal of business ethics 2017-06, Vol.6 (1), p.41-55
• Main Authors: Preetha, S., Vanniarajan, T.
• Format: Article
• Language: English
• Subjects: Corporate responsibility; Economic Growth; Education; Ethics; Initiatives; Management; Philosophy; Quality of Life Research; Social responsibility
• ISSN: 2210-6723; 2210-6731
• DOI: 10.1007/s13520-016-0068-0

Corporate social responsibility (CSR) is gaining momentum not only in developed nations but also in developing nations. In India, CSR has evolved over the years and has taken different dimensions during such evolution. Many studies have focussed on CSR initiatives of different organizations world over, and evaluation of those initiatives is sparingly done. This study is one such attempt wherein the researcher has evaluated a CSR initiative ‘Thalir Thiran Thittam’ (TTT) from a stakeholder’s perspective. Aparajitha Corporate Services dispenses TTT, a life skills education programme to the government school students in the state of Tamil Nadu, India. This study tries to evaluate this initiative from the perspective of the teachers who are responsible for implementing the programme in their respective schools. A structured questionnaire was administered to solicit responses from the teachers on the challenges faced in implementation of TTT and the impact created by TTT on their students.