Key drivers endorsing CSR: a transition from economic to holistic approach

The present study analyzes the key drivers facilitating corporate social responsibility (CSR) practices in large-scale organizations of North-West region of India. Further research is using Carroll’s ( Business Horizons, 34 , 39–48, 1991 ) model of CSR responsibility as a basis to develop a strategi...

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Bibliographic Details
Published in:Asian journal of business ethics 2016-09, Vol.5 (1-2), p.165-184
Main Author: Sharma, Anupam
Format: Article
Language:English
Subjects:
Economic Growth
Education
Ethics
Management
Philosophy
Profit maximization
Quality of Life Research
Social responsibility
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Summary:The present study analyzes the key drivers facilitating corporate social responsibility (CSR) practices in large-scale organizations of North-West region of India. Further research is using Carroll’s ( Business Horizons, 34 , 39–48, 1991 ) model of CSR responsibility as a basis to develop a strategic framework that demonstrates transition from economic to holistic approach. Carroll’s CSR model focuses on four aspects: economic, legal, ethical, and philanthropic responsibilities. This research has been taken to understand whether there is a transition in Indian large-scale organizations from its primary focus on economic responsibilities (profit maximization) to legal, ethical, and philanthropic responsibilities to adopt holistic approach. Results are indicative of the fact that Indian economy has given considerable importance to social responsibility practices, and clear transition can be observed from economic to holistic approach.
ISSN:2210-6723
2210-6731
DOI:10.1007/s13520-016-0062-6