Empirical investigation of Facebook discontinues usage intentions based on SOR paradigm

The use of social media can have positive effects on users, but it may also bring about negative perceptions in varying degrees of enormity. This study investigates the negative consequences of high Facebook usage for different purposes. It focuses on how the social, cognitive, and hedonic uses of F...

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Bibliographic Details
Published in:Computers in human behavior 2017-05, Vol.70, p.544-555
Main Authors: Luqman, Adeel, Cao, Xiongfei, Ali, Ahmed, Masood, Ayesha, Yu, Lingling
Format: Article
Language:English
Subjects:
Cognitive use
Decision theory
Digital media
Exhaustion
Hedonic use
Impact analysis
Perceptions
SNS exhaustions
Social media
Social networks
SOR model
Studies
Technostress
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Summary:The use of social media can have positive effects on users, but it may also bring about negative perceptions in varying degrees of enormity. This study investigates the negative consequences of high Facebook usage for different purposes. It focuses on how the social, cognitive, and hedonic uses of Facebook induce stress and exhaustion, thereby influencing an individual’s intention to voluntary quit from using Facebook. The stimulus–organism–response paradigm is used in this study to examine the antecedents of intentions to discontinue the use of Facebook. The distinctive stimuli, organisms, and response in the proposed research model are empirically investigated through a sample of 360 Facebook users. Findings indicate that psychological and behavioral consequences compel users to discontinue or reduce the use of Facebook due to exhaustion and technostress caused by social networking sites (SNS). The excessive social, hedonic, and cognitive uses of Facebook are also sources of technostress, and the subsequent SNS exhaustion results in the decision to quit Facebook. This study draws theoretical implications for future SNS research as well as practical implications for organizations and SNS providers and users. •Stimulus-organism-response framework is applied to examine discontinuous use of SNS.•Social, hedonic and cognitive uses of social media induce technostress and SNS Exhaustion.•Technostress and SNS Exhaustion influence discontinuous use intention.
ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2017.01.020