THE EFFECTS OF COMMUNICATION ON SMOKING CESSATION MESSAGE FRAMING FOR PATIENTS WITH HEAD AND NECK CANCER

The prevalence of head and neck cancer is increasing annually and it is one of the top causes of cancer death in men. Continued smoking among cancer patients reduces the effectiveness of treatment. We tried to understand which message framing strategies would be effective in communicating concepts i...

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Bibliographic Details
Published in:International journal of organizational innovation 2017-07, Vol.10 (1), p.131
Main Authors: Chuang, Shu-Ching, Yang, Dong Jenn
Format: Article
Language:English
Subjects:
Advertising
Advocacy
Anxiety
Attitudes
Audiences
Behavior
Cancer therapies
Communication
Consumer behavior
Content analysis
Emotions
Head & neck cancer
Health education
Influence
Nursing
Questionnaires
Smoking cessation
Social psychology
Threat assessment
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Summary:The prevalence of head and neck cancer is increasing annually and it is one of the top causes of cancer death in men. Continued smoking among cancer patients reduces the effectiveness of treatment. We tried to understand which message framing strategies would be effective in communicating concepts involving smoking succession to cancer patients with varying disease stages and fear responses toward these messages. This study used a between-subject experiment involving male patients with head and neck cancer and randomly distributed two different experimental questionnaires. There was a total of 119 valid questionnaires with 61 positively framed and 58 negatively framed messages. The results showed whether framing of positive or negative messages significantly influenced the effectiveness of communication with cancer patients. Positive message framing was better than the negative one. In terms of the influence of fear, those with lower a level of fear were more accepting of the messages. Negative message framing had the highest idea acceptance among patients in earlier stages of the disease with higher fear. But patients in later stages of disease had the highest idea acceptance with positive message framing.
ISSN:1943-1813