The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions in Apparel Retailing

This study investigated relationships among website quality, perceived information quality, perceived value, and loyalty intentions in the context of apparel online shopping. Analysis of data using structural equation modeling showed that among the website quality dimensions, interactivity, online c...

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Bibliographic Details
Published in:Journal of interactive marketing 2009-08, Vol.23 (3), p.221-233
Main Authors: Kim, Hyejeong, Niehm, Linda S.
Format: Article
Language:English
Subjects:
Apparel
Electronic commerce
Information
Information quality
Loyalty
Loyalty intentions
Online shopping
Retailing
Studies
Value
Website quality
Websites
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Summary:This study investigated relationships among website quality, perceived information quality, perceived value, and loyalty intentions in the context of apparel online shopping. Analysis of data using structural equation modeling showed that among the website quality dimensions, interactivity, online completeness, ease of use, and entertainment significantly influence perceived information quality. Perceived information quality affects perceived value and loyalty intentions and perceived value influences loyalty intentions toward apparel retail websites. The post-hoc test revealed that entertainment and trust affect perceived value. Online completeness and entertainment were found to influence loyalty intentions. Strategic suggestions are provided for e-retailer improvement of website information quality, such as utilizing entertaining and engaging devices and designing their websites for consumer comprehension and enjoyment during the shopping experience.
ISSN:1094-9968
1520-6653
DOI:10.1016/j.intmar.2009.04.009