Blogging With a Mission, Blogging Within a System: Chinese Government-organized NGOs, Corporate-organized NGOs, Grassroots, and Student Organizations on Weibo

By analyzing 155 rural education nongovernmental organizations’ posting behavior on one of China’s largest social media platforms, Sina Weibo, we show that organizations with different backgrounds (government, corporate, grassroots, and student) behave differently. While organizational information t...

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Bibliographic Details
Published in:Sociological research online 2017-09, Vol.22 (3), p.95-119
Main Authors: Zhou, Huiquan, Pan, Quanxiao
Format: Article
Language:English
Subjects:
Blogs
Government
Grass roots movement
Information technology
NGOs
Nongovernmental organizations
Political systems
Rural areas
Rural communities
Rural schools
Social media
Technology
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Summary:By analyzing 155 rural education nongovernmental organizations’ posting behavior on one of China’s largest social media platforms, Sina Weibo, we show that organizations with different backgrounds (government, corporate, grassroots, and student) behave differently. While organizational information technology capacity influences update frequency, organizational background influences the preference for informational, dialogic, or promotional posts.
ISSN:1360-7804
1360-7804
DOI:10.1177/1360780417724076