PLANNERS' PERCEPTIONS OF THE STRATEGIC MANAGEMENT PROCESS[1]

ABSTRACT This paper discusses the foundations of the normative model of strategic management and reports the results of empirical research that examined the validity of the model from the perspective of practising planners. It was concluded, on the basis of the responses, that the normative model of...

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Bibliographic Details
Published in:Journal of management studies 1985-11, Vol.22 (6), p.581-596
Main Authors: Ginter, Peter M., Rucks, Andrew C., Duncan, W. Jack
Format: Article
Language:English
Subjects:
Perceptions
Planners
Polls & surveys
Processes
Statistical analysis
Strategic management
Strategic planning
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Summary:ABSTRACT This paper discusses the foundations of the normative model of strategic management and reports the results of empirical research that examined the validity of the model from the perspective of practising planners. It was concluded, on the basis of the responses, that the normative model of strategic management is an accurate representation of what planners believe to be the steps in the process at both the corporate and business‐levels. While the steps were all included, there was significant variation among the relative importance of the various steps.
ISSN:0022-2380
1467-6486
DOI:10.1111/j.1467-6486.1985.tb00013.x