WHAT HAS BEEN (SHORT) WRITTEN ABOUT GREENWASHING: A BIBLIOMETRIC RESEARCH AND A CRITICAL ANALYSIS OF THE ARTICLES FOUND REGARDING THIS THEME

The work´s purpose was mapping and analyzing the academic production concerning the greenwashing subject. Thus, a theoretical framework on green marketing and greenwashing has been developed. The method adopted was a bibliometric research and a critical analysis associated with critical analysis of...

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Bibliographic Details
Published in:RGSA : Revista de Gestão Social e Ambiental 2017-08, Vol.11 (2), p.54-72
Main Authors: Andreoli, Tais Pasquotto, Crespo, Aline, Minciotti, Silvio
Format: Article
Language:English
Subjects:
Academic publications
Bibliometrics
Business administration
Capes (landforms)
Consumer behavior
Consumers
Empirical analysis
False information
Green marketing
Greenwashing
Impact analysis
Mapping
Market strategy
Marketing
Scientific papers
Society
Studies
Sustainable development
Citations: Items that cite this one
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Summary:The work´s purpose was mapping and analyzing the academic production concerning the greenwashing subject. Thus, a theoretical framework on green marketing and greenwashing has been developed. The method adopted was a bibliometric research and a critical analysis associated with critical analysis of the content of the articles found, targeting the academic publications on the greenwashing term and other correlates, in the main Business Administration events in Brasil (Semead, EnAnpad and EMA) and on the most acknowledged scientific databases worldwide (Proquest, Web of Science, Capes, Scopus, Scielo and Spell). Therefore, it has been possible to realize that the greenwashing subject, despite responding for a recent and relevant production, is still not very studied by the academy, especially in depth. In this sense, of the 42 articles identified, it was analyzed that only 17 actually work with the theme, and the others only mention it or work as superficially or as a backdrop. It was observed that the analysis focus of these 17 articles focused on the investigation and empirical identification of greenwashing or on possible aspects that influence or are influenced by this practice, such as market evaluation, role of the media and government and the impact on the consumer behavior. Considering this, new studies are concerning the subject, mainly from the perspective of how is it possible to undermine or combat this practice concerning the organizations, highlighting, also, the potentiality of negative impacts resulting from it both in society as a whole and in the organizational and consumer markets.
ISSN:1981-982X
1981-982X
DOI:10.24857/rgsa.v11i2.1294