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Achieving consistency of purpose

A review of the state-of-the-art in strategic management thinking revealed that 3 logical frameworks guide most current strategy prescriptions: 1. Capability logic is the premise that firms seek to develop and implement strategies that will create a sustainable competitive advantage. 2. Guerrilla lo...

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Bibliographic Details
Published in:Strategy & leadership 1998-03, Vol.26 (2), p.32
Main Authors: Lengnick-Hall, Cynthia A, Wolff, James A
Format: Article
Language:English
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Summary:A review of the state-of-the-art in strategic management thinking revealed that 3 logical frameworks guide most current strategy prescriptions: 1. Capability logic is the premise that firms seek to develop and implement strategies that will create a sustainable competitive advantage. 2. Guerrilla logic is shaped by the emerging research into high-velocity firms and industries embroiled in not only extremely competitive but intentionally disruptive interactions. 3. Complexity logic links strategic success with the natural consequences of understanding, shaping, and moving with the paradoxical forces that shape organizational systems.
ISSN:1087-8572
1758-9568