Targeting [Specific Slices of] Female Voters: A Key Strategy of Democrats and Republicans Alike in 2004 … and Most Assuredly So in 2008

Words and phrases commonly used to describe the women's vote in 2004 ranged from “much-coveted,” “vital,” “swing,” “heavily sought after,” and “diverse” to “the largest and most pivotal voting group” and “a challenge for each candidate to reach.” Political strategists, analysts, and scholars we...

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Bibliographic Details
Published in:Politics & gender 2006-09, Vol.2 (3), p.374-387
Main Author: MacManus, Susan A.
Format: Article
Language:English
Subjects:
CRITICAL PERSPECTIVES ON GENDER AND POLITICS
Election results
Female employees
Middle class
National security
Polls & surveys
Presidential elections
Suburban areas
Voter behavior
Voters
Women
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Summary:Words and phrases commonly used to describe the women's vote in 2004 ranged from “much-coveted,” “vital,” “swing,” “heavily sought after,” and “diverse” to “the largest and most pivotal voting group” and “a challenge for each candidate to reach.” Political strategists, analysts, and scholars were cognizant that women had decided every presidential election since 1980.
ISSN:1743-923X
1743-9248
DOI:10.1017/S1743923X06241084