From “Cambozola” to “Toscoro”: The Difficult Distinction between “Evocation” of a Protected Geographical Indication, “Product Affinity” and Misleading Commercial Practices

This article analyses the developments in the EU case-law on the notion of “evocation” of a geographical indication protected by the EuropeanUnion in order to precisely define the elements of this particular case, distinguish it from the so-called “product affinity” and misleading conduct of juxtapo...

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Bibliographic Details
Published in:European food and feed law review 2017, Vol.12 (4), p.326-334
Main Author: Rubino, Vito
Format: Article
Language:English
Subjects:
Advertising
Affinity
Cheese
Competition
Evocation
Food products
Generic products
Indication
Law
Names
Product Affinity
Protected Geographical Indication
Regulation
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Summary:This article analyses the developments in the EU case-law on the notion of “evocation” of a geographical indication protected by the EuropeanUnion in order to precisely define the elements of this particular case, distinguish it from the so-called “product affinity” and misleading conduct of juxtaposition and confusion as to the origin and identity of products, aswell as analysing the boundary between “evocation” and “indirect comparative advertising” in the context of a market with increasing competition between PDO/PGI products and similar generic products.
ISSN:1862-2720
2190-8214