Noneconomic goals of investors

This study adopts a consumer perspective and explores investors' noneconomic goals. This approach shifts the focus from the investment vehicle and its performance to the investor and her/his investing goals. We explore the influence of religiosity, environmental attitude, materialism, collectiv...

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Bibliographic Details
Published in:Journal of consumer behaviour 2009-09, Vol.8 (5), p.225-237
Main Authors: Iyer, Easwar S., Kashyap, Rajiv K.
Format: Article
Language:English
Subjects:
Consumer behavior
Investors
Objectives
Social investing
Studies
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Summary:This study adopts a consumer perspective and explores investors' noneconomic goals. This approach shifts the focus from the investment vehicle and its performance to the investor and her/his investing goals. We explore the influence of religiosity, environmental attitude, materialism, collectivism, risk tolerance, and social investing efficacy on investors' noneconomic goals. We find that social investing efficacy mediates the relationships between the aforementioned variables and noneconomic goals. Implications for managerial practice are discussed. Copyright © 2009 John Wiley & Sons, Ltd.
ISSN:1472-0817
1479-1838
DOI:10.1002/cb.281