Cultural Differences in Information Obtainment for Financial Decisions-East versus West

A study is presented that examines how individual investors from different cultural backgrounds perceive different media and various sources of information. More specifically, the study focuses on comparing: 1. the effectiveness of different media on individual investors' investment decisions,...

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Bibliographic Details
Published in:Journal of Euro-marketing 1996-06, Vol.5 (1), p.37-55
Main Authors: Tseng, L. P., Stern, Bruce L.
Format: Article
Language:English
Subjects:
Behavior
Communication
Credibility
Cultural differences
Decision making
Demography
Discriminant analysis
Financial institutions
Information retrieval
Information sources
Institutional investments
Investment policy
Market segments
Multiculturalism & pluralism
Perceptions
Securities markets
Studies
Citations: Items that cite this one
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Description
Summary:A study is presented that examines how individual investors from different cultural backgrounds perceive different media and various sources of information. More specifically, the study focuses on comparing: 1. the effectiveness of different media on individual investors' investment decisions, 2. the degree of an investor's reliance on various sources of investment information/knowledge, 3. the source of credibility of investment brokers, and 4. the impact of major source characteristics on the information persuasiveness between American investors and their Eastern Asian counterparts.
ISSN:1049-6483
1528-6967
DOI:10.1300/J037v05n01_03