Crazy for Caucusing: Media Use and Voter Opinions in the 2016 Iowa Caucus

The Iowa Caucus has been the first chance for voters to voice their choice for president since 1976, and every 4 years since the nation’s attention has turned to Iowa in the months leading up to the election. The campaigning in Iowa starts early, very early, and voters are inundated with news covera...

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Bibliographic Details
Published in:The American behavioral scientist (Beverly Hills) 2017-08, Vol.61 (9), p.1002-1023
Main Author: Winfrey, Kelly L.
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Attitudes
Campaigns
Candidates
Compassion
Elections
Gender differences
Honesty
Leadership
Mass media
Media coverage
News
Nominations
Political advertising
Political campaigns
Political parties
Politics
Presidential candidates
Presidential elections
Presidents
Primaries & caucuses
Sex differences
Sympathy
Telephone surveys
Voter behavior
Voters
Winners
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Summary:The Iowa Caucus has been the first chance for voters to voice their choice for president since 1976, and every 4 years since the nation’s attention has turned to Iowa in the months leading up to the election. The campaigning in Iowa starts early, very early, and voters are inundated with news coverage, political advertising, and candidate visits. The winners of the Iowa Caucus may not always win the nomination, but losing in Iowa can end a campaign. Given that Iowa voters have such an important role in the nomination process, this essay examines their exposure to political news and opinions of the candidates leading up to caucus night. A state-wide phone survey of 12,000 Iowans conducted in November 2015 and January 2016 reveal gender and political party differences in where Iowans get their political news, and related differences in the leadership, honesty, and compassion leading candidates were perceived to be by Iowa Caucus–goers.
ISSN:0002-7642
1552-3381
DOI:10.1177/0002764217735624