Unfettered leverage: The ascendancy of knowledge-rich products and processes

A company that decides to adopt the ideals of knowledge assets requires commitment and orientation, considering that even successful strategies are risky. Companies are advised to be creative in marketing and develop methods to inventory, track and maintain knowledge assets.

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Bibliographic Details
Published in:Business horizons 1997-07, Vol.40 (4), p.2-10
Main Authors: Hebeler, John W., Van Doren, Doris C.
Format: Article
Language:English
Subjects:
Assets
Assets (Accounting)
Competition
Knowledge
Management
Market penetration
Marketing
Methods
Organizational structure
Product development
R&D
Research & development
Risk assessment
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Description
Summary:A company that decides to adopt the ideals of knowledge assets requires commitment and orientation, considering that even successful strategies are risky. Companies are advised to be creative in marketing and develop methods to inventory, track and maintain knowledge assets.
ISSN:0007-6813
1873-6068
DOI:10.1016/S0007-6813(97)90033-1