Unfettered leverage: The ascendancy of knowledge-rich products and processes

A company that decides to adopt the ideals of knowledge assets requires commitment and orientation, considering that even successful strategies are risky. Companies are advised to be creative in marketing and develop methods to inventory, track and maintain knowledge assets.

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Published in:Business horizons 1997-07, Vol.40 (4), p.2-10
Main Authors: Hebeler, John W., Van Doren, Doris C.
Format: Article
Language:English
Subjects:
Assets
Assets (Accounting)
Competition
Knowledge
Management
Market penetration
Marketing
Methods
Organizational structure
Product development
R&D
Research & development
Risk assessment
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cited_by cdi_FETCH-LOGICAL-c427t-c43ba8554a42c3aac7ce771ddfc77301aaad2bf9dbc00cf9c7018bdbf8423efd3
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creator Hebeler, John W.
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description A company that decides to adopt the ideals of knowledge assets requires commitment and orientation, considering that even successful strategies are risky. Companies are advised to be creative in marketing and develop methods to inventory, track and maintain knowledge assets.
doi_str_mv 10.1016/S0007-6813(97)90033-1
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ispartof Business horizons, 1997-07, Vol.40 (4), p.2-10
issn 0007-6813
1873-6068
language eng
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source EBSCOhost Business Source Ultimate; ScienceDirect Freedom Collection
subjects Assets
Assets (Accounting)
Competition
Knowledge
Management
Market penetration
Marketing
Methods
Organizational structure
Product development
R&D
Research & development
Risk assessment
title Unfettered leverage: The ascendancy of knowledge-rich products and processes
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