The importance of courting the individual investor

Access to the individual investor is now viewed by many organizations as a key to successful capital management. With an average stock holding period of 7.5 years, individuals bring a needed element of stability to the corporation. It is clear that they are an important part of today's investor...

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Bibliographic Details
Published in:Business horizons 2001, Vol.44 (1), p.69-76
Main Authors: Vogelheim, Paul, Schoenbachler, Denise D., Gordon, Geoffrey L., Gordon, Craig C.
Format: Article
Language:English
Subjects:
Advantages
Brand loyalty
Corporate finance
Corporations
Disadvantages
Finance
Investments
Investors
Market potential
Shareholder relations
Statistics
Strategic planning
Studies
Citations: Items that cite this one
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Summary:Access to the individual investor is now viewed by many organizations as a key to successful capital management. With an average stock holding period of 7.5 years, individuals bring a needed element of stability to the corporation. It is clear that they are an important part of today's investor mix for many firms - but not without cost. Along with the advantages of stability and brand loyalty comes the potentially high cost of communicating with each individual. In addition, the day trader is as volatile as any institutional investor. Creating a successful mix, then, requires an investor strategy as well as careful planning.
ISSN:0007-6813
1873-6068
DOI:10.1016/S0007-6813(01)80011-2