The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders

At the foundation of a pyramid of corporate social responsibility (CSR) is the notion that economic performance underlies all other factors. At the same time, business is expected to obey the law. The next level is business' responsibility to be ethical. Finally, business is expected to be a go...

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Bibliographic Details
Published in:Business horizons 1991-07, Vol.34 (4), p.39-48
Main Author: Carroll, Archie B.
Format: Article
Language:English
Subjects:
Analysis
Corporate management
Corporate responsibility
Corporate social responsibility
Ethical aspects
Ethics
Management
Morality
Organization theory
Social responsibility
Stakeholders
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Summary:At the foundation of a pyramid of corporate social responsibility (CSR) is the notion that economic performance underlies all other factors. At the same time, business is expected to obey the law. The next level is business' responsibility to be ethical. Finally, business is expected to be a good corporate citizen, which is captured in the philanthropic responsibility. Total CSR entails the simultaneous fulfillment of these 4 responsibilities. Five major questions may be posed to capture the essential elements needed for managing various stakeholders: 1. Who are the stakeholders? 2. What are their stakes? 3. What opportunities and challenges are presented by the stakeholders? 4. What CSRs do the business have to the stakeholders? 5. What strategies, actions, or decisions should be taken to best deal with these responsibilities? Moral management needs to be seen within the context of organization-stakeholder relationships.
ISSN:0007-6813
1873-6068
DOI:10.1016/0007-6813(91)90005-G