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Understanding diversity in the workplace: Cultural metaphors or metaphors of identity?

Businesses in a global environment require an increased awareness of social and cultural identities and communication skills to create harmony. Understanding and appreciation of fundamental differences are needed for an effective interpersonal and intercultural communication.

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Bibliographic Details
Published in:Business horizons 1997-07, Vol.40 (4), p.66-70
Main Author: Fitzgerald, Thomas K.
Format: Article
Language:English
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Summary:Businesses in a global environment require an increased awareness of social and cultural identities and communication skills to create harmony. Understanding and appreciation of fundamental differences are needed for an effective interpersonal and intercultural communication.
ISSN:0007-6813
1873-6068
DOI:10.1016/S0007-6813(97)90041-0