Innovation in the agro-industrial poultry meat companies of Paraná

The goal of this study is to analyze the decision of poultry meat companies in the state of Paraná to innovate. The methodological procedures involved field research that gathered information on innovative behavior from a questionnaire about innovative behavior and descriptive statistics. The compan...

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Bibliographic Details
Published in:Revista Brasileira de Estratégia 2015-01, Vol.8 (3), p.304
Main Authors: Sereia, Vanderlei José, Marcia Regina Gabardo da Camara
Format: Article
Language:English
Subjects:
Agribusiness
Decision making
Innovations
Meat industry
Poultry
Online Access:Get full text
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Summary:The goal of this study is to analyze the decision of poultry meat companies in the state of Paraná to innovate. The methodological procedures involved field research that gathered information on innovative behavior from a questionnaire about innovative behavior and descriptive statistics. The companies were grouped by similarities in export behavior, size and innovation in products and processes. The results showed that medium-large and large companies are innovative, have an R&D sector and export their products. Small and medium companies make innovations by purchasing machinery and equipment, and meet the domestic demand. In most cases, the process of innovation is new to the company, but only the great enterprises make innovations that will be considered new to the market. The main sources of innovations are of foreign origin and most companies make decisions by manager coalition – Carnegie’s and Incremental models. Large companies use defensive technology strategy, invest up to 0.38% of sales in innovations and use public funds to finance R&D.
ISSN:1983-8484
2175-3350
DOI:10.7213/rebrae.08.003.AO03