Who We Are and What We Do, 2008

A recent survey of some Association for Business Communication members highlights changes in the organization's focus over the past 40 years. Members continue to highly value pedagogical relevance, but the Association for Business Communication clearly attracts research-active academics, sugges...

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Bibliographic Details
Published in:The Journal of business communication (1973) 2009-04, Vol.46 (2), p.262-274
Main Author: Cyphert, Dale
Format: Article
Language:English
Subjects:
Associations
Managerial skills
Strategic planning
Citations: Items that cite this one
Online Access:Get full text
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Summary:A recent survey of some Association for Business Communication members highlights changes in the organization's focus over the past 40 years. Members continue to highly value pedagogical relevance, but the Association for Business Communication clearly attracts research-active academics, suggesting potential directions for the organization.
ISSN:0021-9436
2329-4884
1552-4582
2329-4892
DOI:10.1177/0021943608328080