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The Role of The Association for Business Communication in Shaping Business Communication as an Academic Discipline
The Association for Business Communication (ABC) has been instrumental in the development of business communication as an academic discipline. This article reviews ABC's impact in seven areas: nurturing teachers; establishing advanced courses, majors, and PhDs in business communication; fosteri...
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Published in: | The Journal of business communication (1973) 1998-01, Vol.35 (1), p.14-44 |
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Main Author: | |
Format: | Article |
Language: | English |
Subjects: | |
Citations: | Items that cite this one |
Online Access: | Get full text |
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Summary: | The Association for Business Communication (ABC) has been instrumental in
the development of business communication as an academic discipline. This
article reviews ABC's impact in seven areas: nurturing teachers; establishing
advanced courses, majors, and PhDs in business communication; fostering
knowledge about international business communication; providing access to
communicators in business; providing a voice for the profession; providing an
academic home; and facilitating research. Research is the key to maturing as a
discipline. Although we must meet our challenges individually and locally, ABC
must continue to provide support and counsel so that we can continue the work
of creating new knowledge and bringing our discipline to maturity. |
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ISSN: | 0021-9436 2329-4884 1552-4582 2329-4892 |
DOI: | 10.1177/002194369803500102 |