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The Role of The Association for Business Communication in Shaping Business Communication as an Academic Discipline

The Association for Business Communication (ABC) has been instrumental in the development of business communication as an academic discipline. This article reviews ABC's impact in seven areas: nurturing teachers; establishing advanced courses, majors, and PhDs in business communication; fosteri...

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Bibliographic Details
Published in:The Journal of business communication (1973) 1998-01, Vol.35 (1), p.14-44
Main Author: Locker, Kitty O.
Format: Article
Language:English
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Summary:The Association for Business Communication (ABC) has been instrumental in the development of business communication as an academic discipline. This article reviews ABC's impact in seven areas: nurturing teachers; establishing advanced courses, majors, and PhDs in business communication; fostering knowledge about international business communication; providing access to communicators in business; providing a voice for the profession; providing an academic home; and facilitating research. Research is the key to maturing as a discipline. Although we must meet our challenges individually and locally, ABC must continue to provide support and counsel so that we can continue the work of creating new knowledge and bringing our discipline to maturity.
ISSN:0021-9436
2329-4884
1552-4582
2329-4892
DOI:10.1177/002194369803500102