Talking "green" with hostile publics

While partnerships and coalitions between industry, government and environmental groups appear to be toning down the more extreme environmentalist tactics used in the past, the astute public relations counselor should always anticipate that opposition might occur in any public forum. Before facing a...

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Bibliographic Details
Published in:The Public relations journal 1994-04, Vol.50 (4), p.38
Main Author: Rafe, Stephen C
Format: Magazinearticle
Language:English
Subjects:
Audiences
Demonstrations & protests
Environmentalists
Guidelines
Methods
Planning
Public relations
Public speaking
Speech
Online Access:Get full text
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Summary:While partnerships and coalitions between industry, government and environmental groups appear to be toning down the more extreme environmentalist tactics used in the past, the astute public relations counselor should always anticipate that opposition might occur in any public forum. Before facing any audience, a spokesperson should both anticipate and prepare. In early discussions with clients, answering several key questions provides enough input to determine what can be achieved in the communications effort. The questions include: 1. Based upon the message in the speech as it now stands, how might people in the audience respond? 2. Will the proposed approach be effective with the intended target audience? 3. How strong is the case or argument being proposed?
ISSN:0033-3670
1942-4604