Corporate and Grassroot Frugal Innovation: A Comparison of Top-Down and Bottom-Up Strategies

Frugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams ca...

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Bibliographic Details
Published in:Technology innovation management review 2016-04, Vol.6 (4), p.5-17
Main Authors: Wohlfart, Liza, Bünger, Mark, Lang-Koetz, Claus, Wagner, Frank
Format: Article
Language:English
Subjects:
Case studies
Comparative analysis
Customers
Differences
Homeless people
Hotels & motels
Innovations
Pillars
Product development
Product lines
R&D
Research & development
Salespeople
Social sustainability
Startups
Strategic business units
Studies
Success
Sustainability
Venture capital
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Summary:Frugal innovations aim at the development of basic solutions that are affordable for price-sensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article.
ISSN:1927-0321
1927-0321
DOI:10.22215/timreview977