Product familiarity and information processing strategies: An exploratory investigation

A theoretical and empirical examination of the relationship between product class familiarity and usage of information processing strategies is presented. Four major dimensions of information processing strategies are identified and used to conceptualize the linkage between product class familiarity...

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Bibliographic Details
Published in:Journal of business research 1980-01, Vol.8 (2), p.187-212
Main Authors: Raju, P.S., Reilly, Michael D.
Format: Article
Language:English
Subjects:
Consumer behavior
Decision making
Hypotheses
Information processing
Knowledge
Product choice
Products
Strategy
Studies
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Summary:A theoretical and empirical examination of the relationship between product class familiarity and usage of information processing strategies is presented. Four major dimensions of information processing strategies are identified and used to conceptualize the linkage between product class familiarity and usage of particular strategies. Research hypotheses are tested in an exploratory study using a laboratory choice situation. Implications of the study with respect to usage of specific strategies and for future research are discussed.
ISSN:0148-2963
1873-7978
DOI:10.1016/0148-2963(80)90010-7