Technology profiles and export marketing strategies

This paper defines four different profiles which reflect the nature and level of a firm's technological involvement in exporting and foreign sales. It is also possible to characterize a firm's export marketing strategy along a reactive-proactive continuum. Technology profiles and marketing...

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Published in:Journal of business research 1984-01, Vol.12 (2), p.183-194
Main Authors: Suzman, Cedric L., Wortzel, Lawrence H.
Format: Article
Language:English
Subjects:
Exports
Innovations
International trade
Market strategy
Marketing
Product differentiation
Product lines
R&D
Research & development
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cited_by cdi_FETCH-LOGICAL-c426t-3755a6c8dcaf36156566487028604f5217e7d7713a8c70b4315b09bf9375b0023
cites cdi_FETCH-LOGICAL-c426t-3755a6c8dcaf36156566487028604f5217e7d7713a8c70b4315b09bf9375b0023
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description This paper defines four different profiles which reflect the nature and level of a firm's technological involvement in exporting and foreign sales. It is also possible to characterize a firm's export marketing strategy along a reactive-proactive continuum. Technology profiles and marketing strategies are then linked together to suggest the optimal approach to developing overseas markets for a given type of firm. A number of essential requirements for successful export marketing are also described. It is suggested that success requires a combination of innovation, adaptation, and an appropriately selected marketing strategy.
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source International Bibliography of the Social Sciences (IBSS); Backfile Package - Business, Management and Accounting (Legacy) [YBT]
subjects Exports
Innovations
International trade
Market strategy
Marketing
Product differentiation
Product lines
R&D
Research & development
title Technology profiles and export marketing strategies
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